Loop Mystery Shopping Software

Mystery shopping that makes your dealer network genuinely better.

How are your customers really advised in the branch, at the dealership or on the phone? With Loop Mystery Shopping you plan, manage and analyze test purchases, mystery checks and mystery calls in one software – with clear recommendations instead of a data graveyard.

All company and sales data, accessible anywhere
Direct solution proposals
Uncomplicated integration into existing systems
Integration of new and existing data sources
Detailed analysis and evaluation reports
Product Overview

What is mystery shopping?

In mystery shopping, trained test customers visit your locations, call or send online inquiries – without being recognizable as testers. Using a fixed questionnaire, they assess how advice, service, waiting times and processes really work. You see your company through your customers’ eyes and recognize where standards are lived and where they are not.

With Loop, the mystery shopping platform by BOLD Solution, all results flow into your individual dashboard. Loop integrates seamlessly into your existing systems, identifies potential and challenges and provides clear recommendations for day-to-day operations.

Your benefits with Loop Mystery Shopping.

Always and at all times a complete overview
Successful sales optimization
Cost control
Increasing customer satisfaction
Market transparency
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4M+
mystery checks conducted
375M
pieces of feedback analyzed
120+
countries
40+
brands

Test purchase, mystery check, mystery call: the right method

On site, by phone or online – Loop covers all common mystery shopping methods in one software.

Mystery checks and test purchases

Advice, sales conversation and closing on site – in the store, at the dealership or in the bank branch.

Mystery calls

How well do your hotline, appointment booking and phone advice really work?

Online inquiries

Response time and quality for e-mail, form and chat inquiries.

Mystery guest

Service and guest experience in hotels, restaurants and travel.

Store checks

Presentation, price labeling and standards in every branch.

AI sales audits

Analyze sales conversations automatically and improve your sales team in a targeted way.

To Loop AI Audits →

Mystery shopping for your industry

Every industry has its own standards and critical moments in customer contact. We build them into your program.

Automotive

How well does your dealer network sell? Measure sales advice, the test-drive process and follow-up across all dealerships.

Banks and insurance companies

Objectively review advisory quality and compliance in branches, on the phone and online.

Retail and chain stores

Are your standards lived in every branch? Store checks and test purchases compare all locations directly.

Franchise and new business models

Consistent quality at every location – and clarity on how your concept lands with customers.

Infrastructure and mobility

Make service quality at counters, stations and hotlines measurable.

Sports and travel

Assess advice, booking and service in stores, travel agencies and online from the customer’s perspective.

Software, agency or both?

BOLD Solution provides the software and methodology for your mystery shopping program – from planning to AI-powered analysis. For everything else, we work with strong brands.

Run a project with an agency

Would you like an agency to run your entire mystery shopping project? MSM Germany GmbH from Münster plans and runs your project – with its own network of mystery shoppers via the JustChex app.

To MSM Germany →

Analyze customer feedback

Would you also like to analyze direct customer feedback and reviews? With JustFeedback, you turn customer voices into concrete actions.

To JustFeedback →

Become a mystery shopper yourself

Not looking to commission a project, but to work as a mystery shopper yourself? Then JustChex is the right place for you.

To JustChex →
Onboarding

This is how we proceed

Product overview

BOLD software solutions.

Our software solutions provide all relevant data from real customer experiences and thus make the decisive difference. As a partner of renowned companies in the automotive industry, finance, infrastructure, retail and marketing as well as the sports and travel industry, we know what is important and make unfiltered customer perception transparent and visible. Clear strategies for efficient process optimization and long-term improvement of your market success.

Frequently asked questions about mystery shopping

Which mystery shopping provider is the right one?

Look for three things: a methodology that fits your industry, an analysis with concrete recommendations, and experience with projects of your size. With more than 4 million mystery checks for over 40 brands, BOLD Solution brings that experience.

Is mystery shopping legal in Germany?

Yes. Mystery shopping is an established quality assurance tool. What matters is a legally compliant setup – for example, no audio recordings of conversations without consent and data-protection-compliant handling of the results. The goal is to improve processes, not to monitor individual employees.

How does mystery shopping work?

Together we define goals and criteria. Trained test customers carry out the checks and rate them in a standardized questionnaire. The results flow into your dashboard, analyzed with AI and complemented by recommendations.

What is the difference between mystery shopping software and a mystery shopping agency?

An agency carries out the tests for you. Software like Loop manages and analyzes your entire program – whether with your own agency, with the mystery shopping agency MSM Germany or in combination.

How much does mystery shopping cost?

That depends on scope, method (on site, phone, online) and the number of locations and countries. In an initial consultation, we prepare an individual offer for you.

What are mystery calls?

In mystery calls, test customers check your phone availability, advice and appointment booking – for example at hotlines, dealerships or bank branches.

What are the pros and cons of mystery shopping?

Pro: you get an objective, comparable picture from the customer’s perspective across all locations. Limitation: a single check is a snapshot – mystery shopping only becomes meaningful through regular measurement and good analysis. That is exactly what Loop is built for.

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What are you waiting for? Understand your customers, secure success.

Let's talk and get the most out of the customer experience. With the right concept, with the right software solution and with the right partner at your side.
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